diff --git a/crates/api/src/openapi.rs b/crates/api/src/openapi.rs
index d949045..02746bf 100644
--- a/crates/api/src/openapi.rs
+++ b/crates/api/src/openapi.rs
@@ -102,6 +102,7 @@ use crate::routes::{
         flagforge_storage::models::Flag,
         flagforge_storage::models::FlagConfig,
         flagforge_storage::flags::ConfiguredFlag,
+        crate::routes::flags::FlagWithUsage,
         flagforge_storage::models::Segment,
         crate::routes::segments::SegmentWithUsage,
         flagforge_storage::models::Experiment,
diff --git a/crates/api/src/routes/flags.rs b/crates/api/src/routes/flags.rs
index 0d1f991..7ac548f 100644
--- a/crates/api/src/routes/flags.rs
+++ b/crates/api/src/routes/flags.rs
@@ -6,8 +6,8 @@ use axum::http::StatusCode;
 use flagforge_core::{Distribution, Rule, Variant};
 use flagforge_storage::flags::ConfiguredFlag;
 use flagforge_storage::models::{Flag, FlagConfig, NewAuditEntry};
-use flagforge_storage::{audit, flags, projects, segments};
-use serde::Deserialize;
+use flagforge_storage::{audit, experiments, flags, projects, segments};
+use serde::{Deserialize, Serialize};
 
 use crate::auth::AuthUser;
 use crate::error::{ApiError, ApiResult};
@@ -111,6 +111,20 @@ pub async fn list(
     Ok(Json(flags::list_flags(&state.pool, project.id, query.include_archived).await?))
 }
 
+/// A flag together with the experiments measuring it — the same shape
+/// [`crate::routes::segments::SegmentWithUsage`] gives a segment, and for the
+/// same reason: the blast radius of an edit should be visible on the screen
+/// where the edit happens, not discovered in a refusal afterwards.
+#[derive(Debug, Serialize, utoipa::ToSchema)]
+pub struct FlagWithUsage {
+    #[serde(flatten)]
+    pub flag: Flag,
+    /// Experiments whose arms are this flag's variants, as `environment/key`,
+    /// in any lifecycle state — a draft or stopped experiment still pins the
+    /// flag against deletion, and its counters still name these variants.
+    pub measured_by: Vec<String>,
+}
+
 #[utoipa::path(
     get, path = "/api/v1/projects/{project_key}/flags/{flag_key}", tag = "flags",
     security(("bearer" = [])),
@@ -119,7 +133,7 @@ pub async fn list(
         ("flag_key" = String, Path, description = "Flag key"),
     ),
     responses(
-        (status = 200, description = "The flag definition", body = Flag),
+        (status = 200, description = "The flag definition and what measures it", body = FlagWithUsage),
         (status = 404, description = "No such flag"),
     )
 )]
@@ -127,9 +141,11 @@ pub async fn get(
     State(state): State<AppState>,
     caller: AuthUser,
     Path((project_key, flag_key)): Path<(String, String)>,
-) -> ApiResult<Json<Flag>> {
+) -> ApiResult<Json<FlagWithUsage>> {
     let project = projects::find_project(&state.pool, caller.organization_id, &project_key).await?;
-    Ok(Json(flags::find_flag(&state.pool, project.id, &flag_key).await?))
+    let flag = flags::find_flag(&state.pool, project.id, &flag_key).await?;
+    let measured_by = experiments::experiments_referencing_flag(&state.pool, flag.id).await?;
+    Ok(Json(FlagWithUsage { flag, measured_by }))
 }
 
 #[derive(Debug, Deserialize, utoipa::ToSchema)]
diff --git a/crates/api/tests/experiments.rs b/crates/api/tests/experiments.rs
index 26a9bdb..1cb670e 100644
--- a/crates/api/tests/experiments.rs
+++ b/crates/api/tests/experiments.rs
@@ -155,6 +155,14 @@ async fn an_experiment_pins_its_flag_against_deletion(pool: PgPool) {
         .await
         .expect(StatusCode::CREATED);
 
+    // The pin is visible on the flag itself before any refusal: the dashboard
+    // shows the blast radius on the screen where the edit happens.
+    let flag = app
+        .get("/api/v1/projects/checkout/flags/checkout.v2", Some(&tenant.token))
+        .await
+        .expect(StatusCode::OK);
+    assert_eq!(flag["measured_by"], json!(["production/checkout-cta"]), "{flag}");
+
     let refused =
         app.delete("/api/v1/projects/checkout/flags/checkout.v2", Some(&tenant.token)).await;
     let problem = refused.expect(StatusCode::CONFLICT);
@@ -167,6 +175,11 @@ async fn an_experiment_pins_its_flag_against_deletion(pool: PgPool) {
     app.delete(&format!("{EXPERIMENTS}/checkout-cta"), Some(&tenant.token))
         .await
         .expect(StatusCode::NO_CONTENT);
+    let flag = app
+        .get("/api/v1/projects/checkout/flags/checkout.v2", Some(&tenant.token))
+        .await
+        .expect(StatusCode::OK);
+    assert_eq!(flag["measured_by"], json!([]), "{flag}");
     app.delete("/api/v1/projects/checkout/flags/checkout.v2", Some(&tenant.token))
         .await
         .expect(StatusCode::NO_CONTENT);
diff --git a/crates/web/src/api.rs b/crates/web/src/api.rs
index 39394c2..6b39428 100644
--- a/crates/web/src/api.rs
+++ b/crates/web/src/api.rs
@@ -149,6 +149,11 @@ pub mod models {
         pub variants: Vec<Variant>,
         pub archived: bool,
         pub updated_at: String,
+        /// Experiments measuring this flag, as `environment/key`. Only the
+        /// single-flag endpoint sends it; defaulted so list responses — which
+        /// omit it — still deserialize.
+        #[serde(default)]
+        pub measured_by: Vec<String>,
     }
 
     #[derive(Debug, Clone, PartialEq, Deserialize)]
diff --git a/crates/web/src/pages/flag.rs b/crates/web/src/pages/flag.rs
index cff9f9e..151e26a 100644
--- a/crates/web/src/pages/flag.rs
+++ b/crates/web/src/pages/flag.rs
@@ -52,6 +52,9 @@ pub fn FlagDetail() -> impl IntoView {
     let environments = RwSignal::new(Load::<Vec<Environment>>::Loading);
     let selected = RwSignal::new(Option::<String>::None);
     let variants = RwSignal::new(Vec::<Variant>::new());
+    // Experiments measuring this flag, as `environment/key`. Shown before an
+    // edit rather than discovered in a refusal after one.
+    let measured_by = RwSignal::new(Vec::<String>::new());
     // The environment's audiences. Needed to resolve a rule's segment
     // reference — without them the preview would report every gated rule as
     // matching nobody while production said otherwise.
@@ -113,6 +116,7 @@ pub fn FlagDetail() -> impl IntoView {
             match (definition, config) {
                 (Ok(definition), Ok(config)) => {
                     variants.set(definition.variants);
+                    measured_by.set(definition.measured_by);
                     let value = Draft {
                         enabled: config.enabled,
                         off_variant: config.off_variant,
@@ -273,6 +277,19 @@ pub fn FlagDetail() -> impl IntoView {
                 (Load::Ready(_), Some(_)) => {
                     view! {
                         <>
+                            <Show when=move || !measured_by.get().is_empty()>
+                                <div class="callout callout--accent">
+                                    <div style="width:16px;height:16px;flex:none">
+                                        <Icon name="flask" />
+                                    </div>
+                                    <span>
+                                        "Measured by "
+                                        <strong>{move || measured_by.get().join(", ")}</strong>
+                                        ". Its variants are the experiment's arms — renaming one mid-run orphans its counters, and the flag cannot be deleted while an experiment references it."
+                                    </span>
+                                </div>
+                            </Show>
+
                             <Show when=move || !issues.get().is_empty()>
                                 <IssueList issues=Signal::derive(move || issues.get()) />
                             </Show>
@@ -303,6 +320,7 @@ pub fn FlagDetail() -> impl IntoView {
                                 <DangerZone
                                     project=Signal::derive(project_key)
                                     flag_key=Signal::derive(flag_key)
+                                    measured_by=Signal::derive(move || measured_by.get())
                                 />
                             </Show>
                         </>
@@ -1407,7 +1425,11 @@ fn Preview(
 /// stops a flag being served but keeps its history, while deleting removes it
 /// from every environment at once and cannot be undone.
 #[component]
-fn DangerZone(project: Signal<String>, flag_key: Signal<String>) -> impl IntoView {
+fn DangerZone(
+    project: Signal<String>,
+    flag_key: Signal<String>,
+    measured_by: Signal<Vec<String>>,
+) -> impl IntoView {
     let session = use_session();
     let toaster = use_toaster();
     let navigate = leptos_router::hooks::use_navigate();
@@ -1453,6 +1475,9 @@ fn DangerZone(project: Signal<String>, flag_key: Signal<String>) -> impl IntoVie
         });
     };
 
+    // Built once, outside the Show: callbacks are Copy, closures are not.
+    let delete_confirmed = Callback::new(delete);
+
     view! {
         <div class="card">
             <div class="card__header">
@@ -1482,11 +1507,22 @@ fn DangerZone(project: Signal<String>, flag_key: Signal<String>) -> impl IntoVie
                             "Removes it from every environment immediately. SDKs fall back to their own defaults."
                         </span>
                     </div>
-                    <ConfirmButton
-                        label="Delete"
-                        confirm_label="Delete permanently"
-                        on_confirm=Callback::new(delete)
-                    />
+                    <Show
+                        when=move || measured_by.get().is_empty()
+                        fallback=|| {
+                            view! {
+                                <span class="cell-secondary">
+                                    "Measured by an experiment, so it cannot be deleted yet."
+                                </span>
+                            }
+                        }
+                    >
+                        <ConfirmButton
+                            label="Delete"
+                            confirm_label="Delete permanently"
+                            on_confirm=delete_confirmed
+                        />
+                    </Show>
                 </div>
             </div>
         </div>
diff --git a/crates/web/styles/app.css b/crates/web/styles/app.css
index 672473e..0f8ecf5 100644
--- a/crates/web/styles/app.css
+++ b/crates/web/styles/app.css
@@ -685,9 +685,12 @@ code {
   background-size: 15px;
 }
 
+/* Muted rather than subtle: hints appear on sunken surfaces too (the
+ * preview panel, card footers), where subtle's 4.37:1 misses AA at this
+ * size. The hierarchy step below body text survives in the font size. */
 .hint {
   font-size: 12px;
-  color: var(--text-subtle);
+  color: var(--text-muted);
 }
 
 .field-error {
diff --git a/docs/screenshots/audit-log.png b/docs/screenshots/audit-log.png
index dc8cdbb..c807253 100644
Binary files a/docs/screenshots/audit-log.png and b/docs/screenshots/audit-log.png differ
diff --git a/docs/screenshots/experiments.png b/docs/screenshots/experiments.png
index f5df003..e8d36c7 100644
Binary files a/docs/screenshots/experiments.png and b/docs/screenshots/experiments.png differ
diff --git a/docs/screenshots/flag-editor.png b/docs/screenshots/flag-editor.png
index 67d8d0e..5796538 100644
Binary files a/docs/screenshots/flag-editor.png and b/docs/screenshots/flag-editor.png differ
diff --git a/docs/screenshots/flag-rules.png b/docs/screenshots/flag-rules.png
index f1e8745..6ed222b 100644
Binary files a/docs/screenshots/flag-rules.png and b/docs/screenshots/flag-rules.png differ
diff --git a/docs/screenshots/flags-dark.png b/docs/screenshots/flags-dark.png
index 120b0a7..3f0d632 100644
Binary files a/docs/screenshots/flags-dark.png and b/docs/screenshots/flags-dark.png differ
diff --git a/docs/screenshots/flags-light.png b/docs/screenshots/flags-light.png
index 6386fa1..ad27d20 100644
Binary files a/docs/screenshots/flags-light.png and b/docs/screenshots/flags-light.png differ
diff --git a/docs/screenshots/sdk-keys.png b/docs/screenshots/sdk-keys.png
index f1efe99..c951e76 100644
Binary files a/docs/screenshots/sdk-keys.png and b/docs/screenshots/sdk-keys.png differ
diff --git a/docs/screenshots/segments.png b/docs/screenshots/segments.png
index fe5722d..7fad2b6 100644
Binary files a/docs/screenshots/segments.png and b/docs/screenshots/segments.png differ