diff --git a/google-ads-examples/src/main/java/com/google/ads/googleads/examples/remarketing/AddCustomerMatchUserList.java b/google-ads-examples/src/main/java/com/google/ads/googleads/examples/remarketing/AddCustomerMatchUserList.java
index f9a8b5f07c..97f725097a 100644
--- a/google-ads-examples/src/main/java/com/google/ads/googleads/examples/remarketing/AddCustomerMatchUserList.java
+++ b/google-ads-examples/src/main/java/com/google/ads/googleads/examples/remarketing/AddCustomerMatchUserList.java
@@ -81,8 +81,8 @@
  *       https://support.google.com/adspolicy/answer/6299717.
  *   <li>It may take up to several hours for the list to be populated with members.
  *   <li>Email addresses must be associated with a Google account.
- *   <li>For privacy purposes, the user list size will show as zero until the list has at least
- *       100 members. After that, the size will be rounded to the two most significant digits.
+ *   <li>For privacy purposes, the user list size will show as zero until the list has at least 100
+ *       members. After that, the size will be rounded to the two most significant digits.
  * </ul>
  */
 public class AddCustomerMatchUserList {
@@ -423,14 +423,14 @@ private List<OfflineUserDataJobOperation> buildOfflineUserDataJobOperations()
         ImmutableMap.<String, String>builder()
             .put("email", "dana@example.com")
             // Phone number to be converted to E.164 format, with a leading '+' as required. This
-            // includes whitespace that will be removed later.
-            .put("phone", "+1 800 5550101")
+            // includes whitespace, dashes, and parentheses that will be removed later.
+            .put("phone", "+1 (800) 555-0101")
             .build();
     // The second user data has an email address, a mailing address, and a phone number.
     Map<String, String> rawRecord2 =
         ImmutableMap.<String, String>builder()
-            // Email address that includes a period (.) before the domain.
-            .put("email", "alex.2@example.com")
+            // Email address that includes a period (.) and plus (+) suffix before the Gmail domain.
+            .put("email", "alex.2+myalias@gmail.com")
             // Address that includes all four required elements: first name, last name, country
             // code, and postal code.
             .put("firstName", "Alex")
@@ -438,7 +438,7 @@ private List<OfflineUserDataJobOperation> buildOfflineUserDataJobOperations()
             .put("countryCode", "US")
             .put("postalCode", "94045")
             // Phone number to be converted to E.164 format, with a leading '+' as required.
-            .put("phone", "+1 800 5550102")
+            .put("phone", "+1 800-555-0102")
             .build();
     // The third user data only has an email address.
     Map<String, String> rawRecord3 =
@@ -479,7 +479,7 @@ private List<OfflineUserDataJobOperation> buildOfflineUserDataJobOperations()
       if (rawRecord.containsKey("email")) {
         UserIdentifier hashedEmailIdentifier =
             UserIdentifier.newBuilder()
-                .setHashedEmail(normalizeAndHash(sha256Digest, rawRecord.get("email"), true))
+                .setHashedEmail(normalizeAndHashEmailAddress(sha256Digest, rawRecord.get("email")))
                 .build();
         // Adds the hashed email identifier to the UserData object's list.
         userDataBuilder.addUserIdentifiers(hashedEmailIdentifier);
@@ -489,7 +489,8 @@ private List<OfflineUserDataJobOperation> buildOfflineUserDataJobOperations()
       if (rawRecord.containsKey("phone")) {
         UserIdentifier hashedPhoneNumberIdentifier =
             UserIdentifier.newBuilder()
-                .setHashedPhoneNumber(normalizeAndHash(sha256Digest, rawRecord.get("phone"), true))
+                .setHashedPhoneNumber(
+                    normalizeAndHashPhoneNumber(sha256Digest, rawRecord.get("phone")))
                 .build();
         // Adds the hashed phone number identifier to the UserData object's list.
         userDataBuilder.addUserIdentifiers(hashedPhoneNumberIdentifier);
@@ -578,6 +579,50 @@ private String normalizeAndHash(MessageDigest digest, String s, boolean trimInte
     return result.toString();
   }
 
+  /**
+   * Returns the result of normalizing and hashing an email address. For this use case, Google Ads
+   * requires removal of any '.' characters or trailing '+' and characters that follow it from the
+   * username portion of the email address if the domain is {@code gmail.com} or {@code
+   * googlemail.com}.
+   *
+   * @param digest the digest to use to hash the normalized string.
+   * @param emailAddress the email address to normalize and hash.
+   */
+  private String normalizeAndHashEmailAddress(MessageDigest digest, String emailAddress)
+      throws UnsupportedEncodingException {
+    // Removes all whitespace (leading, trailing, and intermediate) from the email address.
+    String normalizedEmail = emailAddress.toLowerCase().replaceAll("\\s+", "");
+    String[] emailParts = normalizedEmail.split("@", 2);
+    if (emailParts.length == 2 && emailParts[1].matches("^(gmail|googlemail)\\.com$")) {
+      // Removes any '.' characters from the portion of the email address before the domain if the
+      // domain is gmail.com or googlemail.com.
+      emailParts[0] = emailParts[0].replaceAll("\\.", "");
+      // Removes any '+' and all characters that follow it from the portion of the email address
+      // before the domain if the domain is gmail.com or googlemail.com.
+      emailParts[0] = emailParts[0].replaceAll("\\+.*", "");
+      normalizedEmail = String.format("%s@%s", emailParts[0], emailParts[1]);
+    }
+    return normalizeAndHash(digest, normalizedEmail, true);
+  }
+
+  /**
+   * Returns the result of normalizing and hashing a phone number. For this use case, Google Ads
+   * requires phone numbers to be in E.164 format.
+   *
+   * @param digest the digest to use to hash the normalized string.
+   * @param phoneNumber the phone number to normalize and hash.
+   */
+  private String normalizeAndHashPhoneNumber(MessageDigest digest, String phoneNumber)
+      throws UnsupportedEncodingException {
+    // Removes non-digit characters and prepends a leading '+' sign.
+    String digitsOnly = phoneNumber.replaceAll("[^0-9]", "");
+    String formattedPhone = "+" + digitsOnly;
+    if (!formattedPhone.matches("^\\+[1-9]\\d{6,14}$")) {
+      throw new IllegalArgumentException("Phone number must be in E.164 format: " + phoneNumber);
+    }
+    return normalizeAndHash(digest, formattedPhone, true);
+  }
+
   /**
    * Retrieves, checks, and prints the status of the offline user data job.
    *
diff --git a/google-ads-examples/src/main/java/com/google/ads/googleads/examples/remarketing/UploadEnhancedConversionsForLeads.java b/google-ads-examples/src/main/java/com/google/ads/googleads/examples/remarketing/UploadEnhancedConversionsForLeads.java
index aaa87a4f0b..34f9d3c964 100644
--- a/google-ads-examples/src/main/java/com/google/ads/googleads/examples/remarketing/UploadEnhancedConversionsForLeads.java
+++ b/google-ads-examples/src/main/java/com/google/ads/googleads/examples/remarketing/UploadEnhancedConversionsForLeads.java
@@ -86,18 +86,17 @@ private static class UploadEnhancedConversionsForLeadsParams extends CodeSampleP
         names = ArgumentNames.SESSION_ATTRIBUTES_ENCODED,
         required = false,
         description =
-            "A session attributes token. Only one of sessionAttributesEncoded or sessionAttributesMap"
-                + " should be passed.")
+            "A session attributes token. Only one of sessionAttributesEncoded or"
+                + " sessionAttributesMap should be passed.")
     private String sessionAttributesEncoded;
 
     @Parameter(
         names = ArgumentNames.SESSION_ATTRIBUTES_MAP,
         required = false,
         description =
-            "A "
-                + "space-delimited list of session attribute key value pairs. Each pair should be "
-                + "separated by an equal sign, for example: 'gad_campaignid=12345 gad_source=1'. Only "
-                + "one of sessionAttributesEncoded or sessionAttributesMap should be passed.")
+            "A space-delimited list of session attribute key value pairs. Each pair should be"
+                + " separated by an equal sign, for example: 'gad_campaignid=12345 gad_source=1'."
+                + " Only one of sessionAttributesEncoded or sessionAttributesMap should be passed.")
     private String sessionAttributesMap;
   }
 
@@ -217,9 +216,9 @@ private void runExample(
 
     ImmutableMap.Builder<String, String> rawRecordBuilder =
         ImmutableMap.<String, String>builder()
-            .put("email", "alex.2@example.com")
+            .put("email", "alex.2+myalias@gmail.com")
             // Phone number to be converted to E.164 format, with a leading '+' as required.
-            .put("phone", "+1 800 5550102")
+            .put("phone", "+1 (800) 555-0102")
             // This example lets you put conversion details as arguments, but in reality you might
             // store this data alongside other user data, so we include it in this sample user
             // record.
@@ -269,7 +268,7 @@ private void runExample(
     // Creates a user identifier using normalized and hashed phone info.
     UserIdentifier hashedPhoneNumberIdentifier =
         UserIdentifier.newBuilder()
-            .setHashedPhoneNumber(normalizeAndHash(sha256Digest, rawRecord.get("phone")))
+            .setHashedPhoneNumber(normalizeAndHashPhoneNumber(sha256Digest, rawRecord.get("phone")))
             .build();
     // Adds the hashed phone number identifier to the UserData object's list.
     userIdentifiers.add(hashedPhoneNumberIdentifier);
@@ -324,9 +323,10 @@ private void runExample(
         String[] parts = pair.split("=", 2);
         if (parts.length != 2) {
           throw new IllegalArgumentException(
-              "Failed to read the sessionAttributesMap. SessionAttributesMap must use a "
-                  + "space-delimited list of session attribute key value pairs. Each pair should be"
-                  + " separated by an equal sign, for example: 'gad_campaignid=12345 gad_source=1'");
+              "Failed to read the sessionAttributesMap. SessionAttributesMap must use a"
+                  + " space-delimited list of session attribute key value pairs. Each pair should"
+                  + " be separated by an equal sign, for example: 'gad_campaignid=12345"
+                  + " gad_source=1'");
         }
         sessionAttributePairs.addKeyValuePairs(
             SessionAttributeKeyValuePair.newBuilder()
@@ -409,22 +409,46 @@ private String normalizeAndHash(MessageDigest digest, String s)
 
   /**
    * Returns the result of normalizing and hashing an email address. For this use case, Google Ads
-   * requires removal of any '.' characters preceding {@code gmail.com} or {@code googlemail.com}.
+   * requires removal of any '.' characters or trailing '+' and characters that follow it from the
+   * username portion of the email address if the domain is {@code gmail.com} or {@code
+   * googlemail.com}.
    *
    * @param digest the digest to use to hash the normalized string.
    * @param emailAddress the email address to normalize and hash.
    */
   private String normalizeAndHashEmailAddress(MessageDigest digest, String emailAddress)
       throws UnsupportedEncodingException {
-    String normalizedEmail = emailAddress.toLowerCase();
-    String[] emailParts = normalizedEmail.split("@");
-    if (emailParts.length > 1 && emailParts[1].matches("^(gmail|googlemail)\\.com\\s*")) {
+    // Removes all whitespace (leading, trailing, and intermediate) from the email address.
+    String normalizedEmail = emailAddress.toLowerCase().replaceAll("\\s+", "");
+    String[] emailParts = normalizedEmail.split("@", 2);
+    if (emailParts.length == 2 && emailParts[1].matches("^(gmail|googlemail)\\.com$")) {
       // Removes any '.' characters from the portion of the email address before the domain if the
       // domain is gmail.com or googlemail.com.
       emailParts[0] = emailParts[0].replaceAll("\\.", "");
+      // Removes any '+' and all characters that follow it from the portion of the email address
+      // before the domain if the domain is gmail.com or googlemail.com.
+      emailParts[0] = emailParts[0].replaceAll("\\+.*", "");
       normalizedEmail = String.format("%s@%s", emailParts[0], emailParts[1]);
     }
     return normalizeAndHash(digest, normalizedEmail);
   }
+
+  /**
+   * Returns the result of normalizing and hashing a phone number. For this use case, Google Ads
+   * requires phone numbers to be in E.164 format.
+   *
+   * @param digest the digest to use to hash the normalized string.
+   * @param phoneNumber the phone number to normalize and hash.
+   */
+  private String normalizeAndHashPhoneNumber(MessageDigest digest, String phoneNumber)
+      throws UnsupportedEncodingException {
+    // Removes non-digit characters and prepends a leading '+' sign.
+    String digitsOnly = phoneNumber.replaceAll("[^0-9]", "");
+    String formattedPhone = "+" + digitsOnly;
+    if (!formattedPhone.matches("^\\+[1-9]\\d{6,14}$")) {
+      throw new IllegalArgumentException("Phone number must be in E.164 format: " + phoneNumber);
+    }
+    return normalizeAndHash(digest, formattedPhone);
+  }
   // [END normalize_and_hash]
 }
diff --git a/google-ads-examples/src/main/java/com/google/ads/googleads/examples/remarketing/UploadEnhancedConversionsForWeb.java b/google-ads-examples/src/main/java/com/google/ads/googleads/examples/remarketing/UploadEnhancedConversionsForWeb.java
index 329f8e872c..9aa0a325c9 100644
--- a/google-ads-examples/src/main/java/com/google/ads/googleads/examples/remarketing/UploadEnhancedConversionsForWeb.java
+++ b/google-ads-examples/src/main/java/com/google/ads/googleads/examples/remarketing/UploadEnhancedConversionsForWeb.java
@@ -171,9 +171,8 @@ private void runExample(
 
     ImmutableMap.Builder<String, String> rawRecordBuilder =
         ImmutableMap.<String, String>builder()
-            .put("email", "alex.2@example.com")
-            // Email address that includes a period (.) before the Gmail domain.
-            .put("email", "alex.2@example.com")
+            // Email address that includes a period (.) and plus (+) suffix before the Gmail domain.
+            .put("email", "alex.2+myalias@gmail.com")
             // Address that includes all four required elements: first name, last name, country
             // code, and postal code.
             .put("firstName", "Alex")
@@ -181,7 +180,7 @@ private void runExample(
             .put("countryCode", "US")
             .put("postalCode", "94045")
             // Phone number to be converted to E.164 format, with a leading '+' as required.
-            .put("phone", "+1 800 5550102")
+            .put("phone", "+1 800-555-0102")
             // This example lets you put conversion details as arguments, but in reality you might
             // store this data alongside other user data, so we include it in this sample user
             // record.
@@ -222,7 +221,8 @@ private void runExample(
     if (rawRecord.containsKey("phone")) {
       UserIdentifier hashedPhoneNumberIdentifier =
           UserIdentifier.newBuilder()
-              .setHashedPhoneNumber(normalizeAndHash(sha256Digest, rawRecord.get("phone"), true))
+              .setHashedPhoneNumber(
+                  normalizeAndHashPhoneNumber(sha256Digest, rawRecord.get("phone")))
               .build();
       // Adds the hashed phone number identifier to the UserData object's list.
       userIdentifiers.add(hashedPhoneNumberIdentifier);
@@ -363,22 +363,46 @@ private String normalizeAndHash(MessageDigest digest, String s, boolean trimInte
 
   /**
    * Returns the result of normalizing and hashing an email address. For this use case, Google Ads
-   * requires removal of any '.' characters preceding {@code gmail.com} or {@code googlemail.com}.
+   * requires removal of any '.' characters or trailing '+' and characters that follow it from the
+   * username portion of the email address if the domain is {@code gmail.com} or {@code
+   * googlemail.com}.
    *
    * @param digest the digest to use to hash the normalized string.
    * @param emailAddress the email address to normalize and hash.
    */
   private String normalizeAndHashEmailAddress(MessageDigest digest, String emailAddress)
       throws UnsupportedEncodingException {
-    String normalizedEmail = emailAddress.toLowerCase();
-    String[] emailParts = normalizedEmail.split("@");
-    if (emailParts.length > 1 && emailParts[1].matches("^(gmail|googlemail)\\.com\\s*")) {
+    // Removes all whitespace (leading, trailing, and intermediate) from the email address.
+    String normalizedEmail = emailAddress.toLowerCase().replaceAll("\\s+", "");
+    String[] emailParts = normalizedEmail.split("@", 2);
+    if (emailParts.length == 2 && emailParts[1].matches("^(gmail|googlemail)\\.com$")) {
       // Removes any '.' characters from the portion of the email address before the domain if the
       // domain is gmail.com or googlemail.com.
       emailParts[0] = emailParts[0].replaceAll("\\.", "");
+      // Removes any '+' and all characters that follow it from the portion of the email address
+      // before the domain if the domain is gmail.com or googlemail.com.
+      emailParts[0] = emailParts[0].replaceAll("\\+.*", "");
       normalizedEmail = String.format("%s@%s", emailParts[0], emailParts[1]);
     }
     return normalizeAndHash(digest, normalizedEmail, true);
   }
+
+  /**
+   * Returns the result of normalizing and hashing a phone number. For this use case, Google Ads
+   * requires phone numbers to be in E.164 format.
+   *
+   * @param digest the digest to use to hash the normalized string.
+   * @param phoneNumber the phone number to normalize and hash.
+   */
+  private String normalizeAndHashPhoneNumber(MessageDigest digest, String phoneNumber)
+      throws UnsupportedEncodingException {
+    // Removes non-digit characters and prepends a leading '+' sign.
+    String digitsOnly = phoneNumber.replaceAll("[^0-9]", "");
+    String formattedPhone = "+" + digitsOnly;
+    if (!formattedPhone.matches("^\\+[1-9]\\d{6,14}$")) {
+      throw new IllegalArgumentException("Phone number must be in E.164 format: " + phoneNumber);
+    }
+    return normalizeAndHash(digest, formattedPhone, true);
+  }
   // [END normalize_and_hash]
 }
diff --git a/google-ads-examples/src/main/java/com/google/ads/googleads/examples/remarketing/UploadStoreSalesTransactions.java b/google-ads-examples/src/main/java/com/google/ads/googleads/examples/remarketing/UploadStoreSalesTransactions.java
index 61d495938f..5e6b0b2a4f 100644
--- a/google-ads-examples/src/main/java/com/google/ads/googleads/examples/remarketing/UploadStoreSalesTransactions.java
+++ b/google-ads-examples/src/main/java/com/google/ads/googleads/examples/remarketing/UploadStoreSalesTransactions.java
@@ -562,7 +562,7 @@ private List<OfflineUserDataJobOperation> buildOfflineUserDataJobOperations(
       throw new RuntimeException("Missing SHA-256 algorithm implementation", e);
     }
 
-    // Create the first transaction for upload based on an email address and state.
+    // Create the first transaction for upload based on an email address, phone number, and state.
     UserData.Builder userDataWithEmailAddress =
         UserData.newBuilder()
             .addAllUserIdentifiers(
@@ -570,7 +570,12 @@ private List<OfflineUserDataJobOperation> buildOfflineUserDataJobOperations(
                     UserIdentifier.newBuilder()
                         .setHashedEmail(
                             // Email addresses must be normalized and hashed.
-                            normalizeAndHash(sha256Digest, "dana@example.com"))
+                            normalizeAndHashEmailAddress(sha256Digest, "dana.2+myalias@gmail.com"))
+                        .build(),
+                    UserIdentifier.newBuilder()
+                        .setHashedPhoneNumber(
+                            // Phone numbers must be normalized and hashed.
+                            normalizeAndHashPhoneNumber(sha256Digest, "+1 (800) 555-0101"))
                         .build(),
                     UserIdentifier.newBuilder()
                         .setAddressInfo(OfflineUserAddressInfo.newBuilder().setState("NY"))
@@ -675,6 +680,50 @@ private String normalizeAndHash(MessageDigest digest, String s)
     return result.toString();
   }
 
+  /**
+   * Returns the result of normalizing and hashing an email address. For this use case, Google Ads
+   * requires removal of any '.' characters or trailing '+' and characters that follow it from the
+   * username portion of the email address if the domain is {@code gmail.com} or {@code
+   * googlemail.com}.
+   *
+   * @param digest the digest to use to hash the normalized string.
+   * @param emailAddress the email address to normalize and hash.
+   */
+  private String normalizeAndHashEmailAddress(MessageDigest digest, String emailAddress)
+      throws UnsupportedEncodingException {
+    // Removes all whitespace (leading, trailing, and intermediate) from the email address.
+    String normalizedEmail = emailAddress.toLowerCase().replaceAll("\\s+", "");
+    String[] emailParts = normalizedEmail.split("@", 2);
+    if (emailParts.length == 2 && emailParts[1].matches("^(gmail|googlemail)\\.com$")) {
+      // Removes any '.' characters from the portion of the email address before the domain if the
+      // domain is gmail.com or googlemail.com.
+      emailParts[0] = emailParts[0].replaceAll("\\.", "");
+      // Removes any '+' and all characters that follow it from the portion of the email address
+      // before the domain if the domain is gmail.com or googlemail.com.
+      emailParts[0] = emailParts[0].replaceAll("\\+.*", "");
+      normalizedEmail = String.format("%s@%s", emailParts[0], emailParts[1]);
+    }
+    return normalizeAndHash(digest, normalizedEmail);
+  }
+
+  /**
+   * Returns the result of normalizing and hashing a phone number. For this use case, Google Ads
+   * requires phone numbers to be in E.164 format.
+   *
+   * @param digest the digest to use to hash the normalized string.
+   * @param phoneNumber the phone number to normalize and hash.
+   */
+  private String normalizeAndHashPhoneNumber(MessageDigest digest, String phoneNumber)
+      throws UnsupportedEncodingException {
+    // Removes non-digit characters and prepends a leading '+' sign.
+    String digitsOnly = phoneNumber.replaceAll("[^0-9]", "");
+    String formattedPhone = "+" + digitsOnly;
+    if (!formattedPhone.matches("^\\+[1-9]\\d{6,14}$")) {
+      throw new IllegalArgumentException("Phone number must be in E.164 format: " + phoneNumber);
+    }
+    return normalizeAndHash(digest, formattedPhone);
+  }
+
   /** Retrieves, checks, and prints the status of the offline user data job. */
   private void checkJobStatus(
       GoogleAdsClient googleAdsClient, long customerId, String offlineUserDataJobResourceName) {