diff --git a/.changeset/scope-to-variable-lab.md b/.changeset/scope-to-variable-lab.md
new file mode 100644
index 0000000..9b66100
--- /dev/null
+++ b/.changeset/scope-to-variable-lab.md
@@ -0,0 +1,5 @@
+---
+"@variablelab/brand": patch
+---
+
+The `vlab-brand` skill says, in its description and its opening, that the guideline is for Variable Lab and its open source Projects only, and that Variable Land's own products use their own brand.
diff --git a/skills/vlab-brand/SKILL.md b/skills/vlab-brand/SKILL.md
index 605cb1a..b087711 100644
--- a/skills/vlab-brand/SKILL.md
+++ b/skills/vlab-brand/SKILL.md
@@ -1,11 +1,11 @@
 ---
 name: vlab-brand
-description: Variable Lab's brand guideline - principles, Logo, color, type, voice, UI icons and how a Project's Sign is drawn. Use before designing anything public, writing public copy (a README, a page, an image) or giving a Project its Sign.
+description: Variable Lab's brand guideline - principles, Logo, color, type, voice, UI icons and how a Project's Sign is drawn. Use only for Variable Lab and its open source Projects, before designing anything public, writing public copy (a README, a page, an image) or giving a Project its Sign. Variable Land's own products use their own brand.
 ---
 
 # Variable Lab brand
 
-Variable Lab is Variable Land's open source arm. This guideline holds its rules for anything public: sites, READMEs, package pages, images and icons. It states rules, never one Project's specifics: a Project's Sign lives in that Project's repository, and a site's page specs live in that site.
+Variable Lab is Variable Land's open source arm. This guideline is for Variable Lab and its Projects only, and holds their rules for anything public: sites, READMEs, package pages, images and icons. Variable Land's own products use their own brand. The guideline states rules, never one Project's specifics: a Project's Sign lives in that Project's repository, and a site's page specs live in that site.
 
 Terms in capitals are defined in [glossary.md](glossary.md).