Sometimes I build tools that help answer a simple question: where did this customer come from?
I work across ads, websites, forms, bookings, and the data between them.
- ClickTrail — a WordPress plugin for consent-aware first-touch and last-touch attribution. It keeps UTMs, click IDs, referrers, and channel context available across cached pages, forms, WooCommerce, and optional GTM or server-side delivery.
- TokenScout — a toolkit for turning a rendered website into an evidence-backed redesign baseline. It extracts computed styles, design tokens, assets, motion, topology, screenshots, and Design DNA. (Product Hunt)
- Apointoo — online scheduling for local businesses. It gives a business a page and a way to receive bookings online.
- Vizuh — Google Ads, landing pages, measurement, and organic work for SMBs that need to know what their marketing is doing.
- PlugnRank — SEO automation for solo founders, SMBs, agencies, and in-house teams.
- FunnelSheet — measurement implementation across GA4, Google Ads, Meta, GTM server-side, and BigQuery.
A click is useful only if its context survives long enough to connect to a lead, booking, or sale. That means handling messy handoffs between landing pages, consent, forms, booking flows, and reporting.
- rendered-site forensics and evidence-backed redesigns
- first-party, consent-aware attribution
- booking and lead workflows
- BigQuery and the parts of marketing data that need to be checked by hand