feat: sharpen homepage buyer positioning

README.md

@@ -4,12 +4,11 @@
 
 Source for the [openadapt.ai](https://openadapt.ai) marketing site.
 
-OpenAdapt is a governed demonstration compiler for GUI workflows: record a task
-once, compile it, and replay it deterministically with zero model calls on the
-healthy path. When replay cannot verify what it is about to do, it halts instead
-of guessing. Every execution substrate is first-class under one governed loop:
-browser, Windows, macOS, Linux, RDP, and Citrix/VDI. OpenAdapt is local-first
-and open-core (MIT); managed cloud is optional.
+OpenAdapt provides verified automation from demonstration. It compiles repeated
+GUI work into deterministic programs for browser, Windows, macOS, Linux, RDP,
+and Citrix/VDI. Healthy runs make no model calls. OpenAdapt checks the declared
+result before it reports `VERIFIED` and stops when the required evidence is
+missing. The local runtime is MIT licensed; managed Cloud is optional.
 
 This repository is the public website only. Installers and the unified CLI live
 in [OpenAdaptAI/OpenAdapt](https://github.com/OpenAdaptAI/OpenAdapt), the

components/BusinessDecisionPreview.js

@@ -17,15 +17,14 @@ export default function BusinessDecisionPreview() {
                 </figcaption>
             </figure>
             <div className={styles.copy}>
-                <p className={styles.eyebrow}>Human judgment capture</p>
+                <p className={styles.eyebrow}>Human decision</p>
                 <h2 id="business-decision-title">
-                    Keep institutional judgment inside the workflow.
+                    Ask a person when the workflow reaches a real judgment call.
                 </h2>
                 <p>
-                    When a workflow reaches a policy choice, OpenAdapt asks one
-                    authorized person one clear question. The choice selects a
-                    reviewed branch. The runner checks the live state again
-                    before it continues.
+                    OpenAdapt pauses at an approved policy choice and asks one
+                    authorized person one clear question. Before it continues,
+                    the runner checks the live application again.
                 </p>
                 <a
                     className={styles.demoLink}

components/CommercialOffer.js

@@ -17,7 +17,7 @@ export default function CommercialOffer({ hostedOffer }) {
             <div className="mx-auto max-w-5xl">
                 <p className="eyebrow text-center">Commercial offer</p>
                 <h2 className="mx-auto mt-2 max-w-3xl text-center font-display text-2xl font-semibold tracking-tight text-ink md:text-3xl">
-                    Qualify the workflow before scaling the deployment
+                    Start with one workflow
                 </h2>
                 <div className="mt-8 flex flex-col gap-5 rounded-2xl border border-hairline bg-panel p-5 sm:flex-row sm:items-center sm:justify-between md:px-7">
                     <div>
@@ -50,7 +50,7 @@ export default function CommercialOffer({ hostedOffer }) {
                             From $15,000
                         </h3>
                         <p className="mt-3 text-sm leading-relaxed text-ink-2">
-                            In a ten-business-day target, we assess one named
+                            We target a decision within ten business days. We assess one named
                             workflow, application, environment, identity contract,
                             effect verifier, failure boundary, deployment path,
                             and ROI. You receive a qualified prototype and a signed
@@ -76,18 +76,19 @@ export default function CommercialOffer({ hostedOffer }) {
                             <p className="mt-2 text-sm font-semibold text-ink">{runCap}</p>
                         )}
                         <p className="mt-3 text-sm leading-relaxed text-ink-2">
-                            A separate managed subscription for approved workflows,
-                            run history, evidence, and governed updates. Enterprise
-                            qualification, regulated deployment, and SLAs are scoped
-                            separately.
+                            Run approved browser workflows with managed runners,
+                            run history, evidence, and controlled updates. We scope
+                            enterprise qualification, regulated deployment, and
+                            SLAs separately.
                         </p>
                         <Link href="/pricing#cloud-preview" className="btn-ghost-ink mt-6 inline-block">
                             See Cloud and enterprise pricing
                         </Link>
                     </article>
                 </div>
                 <p className="mt-5 text-center text-sm leading-relaxed text-ink-2">
-                    Building vertical software or operating workflows for clients?{' '}
+                    OpenAdapt Execute gives vertical software and service providers{' '}
+                    a verified last-mile execution API.{' '}
                     <Link href="/execute" className="font-medium text-accent hover:underline">
                         Explore OpenAdapt Execute.
                     </Link>

components/DashboardShowcase.js

@@ -179,14 +179,13 @@ export default function DashboardShowcase() {
                         className={styles.heading}
                         id="cloud-product-heading"
                     >
-                        From approved workflow to reviewable outcome.
+                        See every approved workflow, run, and result in one place
                     </h2>
                     <p className={styles.summary}>
-                        This is the hosted product running today at
-                        app.openadapt.ai. Workflows, runs, evidence, and
-                        reports stay connected in one reviewable dashboard.
-                        When a run needs a person, the same decision arrives
-                        as one focused mobile handoff.
+                        The hosted product at app.openadapt.ai connects each
+                        workflow version to its runs, evidence, and reports.
+                        When a run needs a person, it sends one focused mobile
+                        request.
                     </p>
                 </div>
 

components/FinalQualificationCta.js

@@ -4,17 +4,17 @@ export default function FinalQualificationCta() {
     return (
         <section className="bg-ground px-5 py-20 md:py-28">
             <div className="mx-auto max-w-3xl text-center">
-                <p className="eyebrow">Bring the real workflow</p>
+                <p className="eyebrow">Workflow fit review</p>
                 <h2 className="mt-2 font-display text-3xl font-semibold tracking-tight text-ink md:text-4xl">
-                    Qualify one workflow
+                    See if one workflow fits
                 </h2>
                 <p className="mx-auto mt-4 max-w-2xl text-sm leading-relaxed text-ink-2 md:text-base">
-                    Bring the actual application, environment, workflow, and
-                    success condition. We will determine whether it should be
-                    automated and what verified production requires.
+                    Tell us the application, environment, repeated task, and
+                    how you confirm the result. We will assess the fit, main
+                    risks, verifier, and deployment path.
                 </p>
                 <Link href="/qualify" className="btn-ink mt-7 inline-block">
-                    Start the qualification
+                    Start the fit review
                 </Link>
             </div>
         </section>

components/Footer.js

@@ -151,9 +151,9 @@ export default function Footer({
                             <span className="font-semibold">Adapt</span>
                         </a>
                         <p className={styles.tagline}>
-                            OpenAdapt compiles demonstrated GUI workflows into
-                            deterministic, locally executable programs, and
-                            halts when it can’t verify the result.
+                            OpenAdapt turns demonstrated GUI work into
+                            deterministic automation and verifies the result
+                            before it reports success.
                         </p>
                         <a
                             href={qualificationHref}

components/HowItWorksCondensed.js

@@ -5,21 +5,21 @@
 const steps = [
     {
         number: '1',
-        name: 'Demonstrate and qualify',
+        name: 'Show the task',
         description:
-            'Show one bounded task. Review its program, risks, identities, effects, fault cases, and supported environment before certifying it.',
+            'Record one bounded workflow in its real application. OpenAdapt retains the actions and the evidence around each step.',
     },
     {
         number: '2',
-        name: 'Deploy in your boundary',
+        name: 'Qualify the program',
         description:
-            'Run approved browser workloads in managed execution or keep sensitive desktop, RDP, Citrix, private-network, and restricted-egress work customer-controlled.',
+            'Review the compiled steps, identities, expected results, failure cases, and target environment before you approve a version.',
     },
     {
         number: '3',
-        name: 'Execute, verify, and repair',
+        name: 'Run and verify',
         description:
-            'Healthy runs use no generative-model calls. OpenAdapt proves the declared effect, halts on uncertainty, and subjects every candidate repair to the workflow contract.',
+            'Replay the approved program. OpenAdapt checks the declared result, stops on uncertainty, and keeps each repair behind the same review gates.',
     },
 ]
 
@@ -32,11 +32,11 @@ export default function HowItWorksCondensed() {
             <div className="mx-auto max-w-5xl">
                 <p className="eyebrow text-center">How it works</p>
                 <h2 className="mx-auto mt-2 max-w-2xl text-center font-display text-2xl font-semibold tracking-tight text-ink md:text-3xl">
-                    From demonstration to verified operation
+                    One demonstrated task becomes one approved program
                 </h2>
                 <p className="mx-auto mt-3 max-w-2xl text-center text-sm leading-relaxed text-ink-2 md:text-base">
-                    One lifecycle connects qualification, execution, evidence,
-                    and governed change.
+                    The recording starts the work. Qualification defines what
+                    the program may do and what evidence counts as success.
                 </p>
                 <ol className="mt-9 grid gap-4 md:grid-cols-3">
                     {steps.map((step) => (

components/MastHead.js

@@ -1,8 +1,6 @@
 import React from 'react'
 import Link from 'next/link'
 
-import ReplayHero from '@components/ReplayHero'
-import BusinessDecisionPreview from '@components/BusinessDecisionPreview'
 import { track, EVENTS } from 'utils/analytics'
 import useLiveRepositoryStats from 'utils/useLiveRepositoryStats'
 
@@ -25,7 +23,7 @@ export default function Home({ githubStats: initialGithubStats }) {
                             </div>
                             <div className="mb-4 flex flex-wrap items-center justify-center gap-3">
                                 <span className={styles.heroPill}>
-                                    FREE TO RUN LOCALLY · MIT OPEN SOURCE
+                                    VERIFIED AUTOMATION FROM DEMONSTRATION
                                 </span>
                                 {githubStats && githubStats.stars > 0 && (
                                     <a
@@ -53,87 +51,66 @@ export default function Home({ githubStats: initialGithubStats }) {
                                 )}
                             </div>
                             <h1 className="font-display text-2xl md:text-3xl mt-0 mb-4 font-semibold tracking-tight text-ink">
-                                Automate the UI-only work your APIs can&rsquo;t reach.
+                                Automate the work your systems still make people do.
                             </h1>
                             <p className="mt-0 mb-4 mx-auto max-w-2xl font-sans font-normal text-base md:text-lg text-ink-2">
-                                OpenAdapt compiles demonstrations into one
-                                governed loop across browser, desktop, RDP, and
-                                Citrix. Browser runs in production today;
-                                desktop, RDP, and Citrix run through
-                                customer-controlled qualification. It verifies
-                                consequential results and halts when it cannot
-                                prove the intended outcome.
+                                Show OpenAdapt a repeated task. It compiles the
+                                demonstration into a deterministic program for
+                                browser, desktop, RDP, or Citrix, then verifies
+                                the result before it reports success.
                             </p>
                             <p className={styles.fitLine}>
-                                Verified business effects · fail-closed execution ·
-                                customer-controlled sensitive data
+                                Healthy runs make no model calls. An unverified
+                                production run stops.
                             </p>
                             <div id="register">
                                 <div className="flex flex-wrap items-center justify-center gap-3 mt-0 mb-4">
                                     <Link
                                         className={styles.heroCloud}
                                         href="/qualify"
+                                        data-testid="workflow-fit-cta"
                                         onClick={() =>
                                             track(EVENTS.HERO_CTA_CLICK, {
                                                 cta: 'qualify_one_workflow',
                                             })
                                         }
                                     >
-                                        Qualify one workflow
+                                        See if your workflow fits
                                     </Link>
                                     <Link
                                         className="btn-ghost-ink"
-                                        href="/book"
-                                        data-testid="book-call-cta"
+                                        href="#demo"
+                                        data-testid="demo-cta"
                                         onClick={() =>
                                             track(EVENTS.HERO_CTA_CLICK, {
-                                                cta: 'book_call',
+                                                cta: 'watch_demo',
                                             })
                                         }
                                     >
-                                        Book a 30-minute call
+                                        Watch the 65-second demo
                                     </Link>
+                                </div>
+                                <p className="mb-8 text-sm leading-relaxed text-ink-3">
+                                    <code className="rounded border border-hairline bg-panel px-2 py-1 text-ink">
+                                        pip install openadapt
+                                    </code>
+                                    <span aria-hidden="true"> · </span>
                                     <Link
-                                        className="btn-ghost-ink"
                                         href="/start"
                                         data-testid="local-quickstart-cta"
                                         onClick={() =>
                                             track(EVENTS.HERO_CTA_CLICK, {
                                                 cta: 'run_locally_free',
                                             })
                                         }
+                                        className="font-medium text-accent underline"
                                     >
-                                        Run locally for free
+                                        Run it locally
                                     </Link>
-                                    <a
-                                        className="btn-ghost-ink"
-                                        href="https://app.openadapt.ai/demo"
-                                        target="_blank"
-                                        rel="noopener noreferrer"
-                                        data-testid="cloud-demo-cta"
-                                        onClick={() =>
-                                            track(EVENTS.HERO_CTA_CLICK, {
-                                                cta: 'explore_cloud_demo',
-                                            })
-                                        }
-                                    >
-                                        Explore the app
-                                    </a>
-                                </div>
-                                <p className="mb-8 text-sm leading-relaxed text-ink-3">
-                                    <code className="rounded border border-hairline bg-panel px-2 py-1 text-ink">
-                                        pip install openadapt
-                                    </code>
-                                    <span aria-hidden="true"> · </span>
-                                    MIT licensed
                                     <span aria-hidden="true"> · </span>
-                                    No account or Cloud required
+                                    MIT licensed · no account required
                                 </p>
                             </div>
-                            <div className="flex flex-col align-center justify-center px-4 min-w-0 max-w-full overflow-hidden">
-                                <ReplayHero />
-                                <BusinessDecisionPreview />
-                            </div>
                         </div>
                     </div>
                 </div>

components/MastHead.module.css

@@ -22,9 +22,9 @@
     color: var(--ink-3);
 }
 
-/* Primary enterprise CTA. The adjacent ghost action is the equally direct
-   local/open-source path, while the install command below carries the
-   no-account trust contract without adding a third competing button. */
+/* Primary workflow-fit CTA. The adjacent action jumps to the evidence demo.
+   The compact install line keeps the local, no-account path available without
+   adding a third competing button. */
 .heroCloud {
     display: inline-flex;
     align-items: center;