SEO Audit 2026-05 — tracking issue (37 findings)

[matrixise]

Tracking issue for the full-site SEO audit run via /seo audit https://2026.pycon.ie on 2026-05-29.

SEO Health Score: 77 / 100

Category	Score	Weight
Technical SEO	86	22%
Content Quality (E-E-A-T)	72	23%
On-Page SEO	84	20%
Schema / Structured Data	62	10%
Performance (CWV)	77	10%
AI Search Readiness	82	10%
Images	~55	5%

All findings are tracked under the SEO Audit 2026-05 milestone. Checkboxes auto-update as issues close.

⚡ Performance

• Perf: Poor LCP (5.0s) — Bree brand font blocked by Typekit JS embed #63
• Perf: Hero image oversized for mobile — add srcset, modern format, preconnect #64
• Perf: Replace 128KB logo.png served at 32x32 with SVG/small WebP #65
• Perf: Serve Unsplash gallery images in modern formats, right-sized #66
• Perf: Lengthen Cache-Control for fingerprinted/static assets #67
• Perf/CLS: Add explicit width/height to all <img> #68

♿ Accessibility / Mobile

• A11y: Mobile menu panel is transparent — hero text bleeds through #69
• A11y: 'Learn More' CTA contrast below WCAG AA over hero image #70
• A11y: Mobile menu tap targets below 48px #71
• Decorative blur blob overflows mobile viewport #72
• A11y: Increase tiny mobile text (10-12px credit/nav labels) #73

📝 Content / E-E-A-T

• Content: Remove or substantiate the '500+ developers' claim (body + schema + meta) #74
• A11y/Content: Homepage H1 fragmented across styled spans #75
• Content: /blog/ returns 404 but is linked in nav/footer (no published posts) #76
• Content: Expand thin content on / and /about/ (E-E-A-T) #77
• Schema/GEO: Add FAQPage JSON-LD to /cfp/ and /dublin/ #78
• Content: Venue page duplicate heading + thin Accessibility section #79
• SEO: Add per-section OG images for /venue/ and /cfp/ #80

🤖 GEO / AI Search

• GEO: Surface ticket prices as visible prose on the homepage #81
• GEO: Add CFP deadline to homepage + fix stale CFP wording in llms.txt #82
• GEO: Add explicit Google-Extended rule to robots.txt #83
• GEO: Add question-based headings with concise answers on homepage #84
• GEO: Create Wikidata entity for Python Ireland and add to Organization.sameAs #85
• GEO: Embed a highlight video + add VideoObject to Event schema #86

🔧 Schema (production)

• Schema: Organization @id missing slash — set organizerUrl to https://python.ie/ #87
• Schema: Event.offers.url points to non-existent #tickets anchor; reconsider availability #88
• Schema: Schedule EducationalEvent uses +00:00, should be +01:00 (IST) #89
• Schema: knowsAbout array can emit empty trailing string (speakers template) #90
• Schema: BreadcrumbList final item should omit the item URL #91

🔧 Schema (relates to PR #61, ConferenceEvent)

• Schema: ConferenceEvent & Event are two competing nodes — consolidate to one canonical @id #92
• Schema: ConferenceEvent.location is a bare PostalAddress — should be Place #93
• Schema: Define venue Place node for dangling @id .../venue/#place #94
• Schema: Validate ConferenceEvent + hasParticipationOffer in Rich Results & schema.org validators #95

🛠 Technical

• Technical: llms.txt links to /speakers/ and /schedule/ which return 404 #96
• Security: CSP allows 'unsafe-inline' for scripts and styles #97
• Technical: Add IndexNow integration for faster Bing/Yandex discovery #98
• Technical: Use build.render:never (not draft:true) for unpublished sections #99

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Related (pre-audit, not part of this milestone)

Open Graph / Twitter issues from the earlier review, already in progress via PR #60:
#52, #53, #54, #55, #56, #57, #58, #59

Notes

• Schema: ConferenceEvent & Event are two competing nodes — consolidate to one canonical @id #92 / Schema: ConferenceEvent.location is a bare PostalAddress — should be Place #93 / Schema: Define venue Place node for dangling @id .../venue/#place #94 concern the ConferenceEvent schema added in PR feat(seo): add ConferenceEvent JSON-LD on every page #61 (not yet merged) — best fixed in that branch before merge.
• Schema: Validate ConferenceEvent + hasParticipationOffer in Rich Results & schema.org validators #95: the audit flagged ConferenceEvent / hasParticipationOffer as possibly non-standard; framed as a validation task pending confirmation that they were merged into schema.org.
• Excluded as "no action / leave as-is": unused xhtml namespace in sitemap, missing SearchAction (no site search), generic Terms meta description.