Hey there! This is Feyikemi Mabel 👋🏽😊

const feyikemi = {
  title       : "Software Designer & Design Engineer",
  role        : "Lead Product Designer",
  workplace   : "IQ.wiki (BrainDAO)",
  since       : 2021,
  identity    : "Left-handed designer — where empathy meets craft. 🖊️",
  does        : "Designs complex products, then ships them herself",
  aiCraft     : {
    design    : "AI-native product design — LLM interaction models, " +
                "agentic UX & intelligent interfaces",
    shipped   : ["SOPHIA — AI editor for IQ.wiki"],
    tooling   : "Fluent with AI agents: Claude Code · Cursor AI · Copilot"
  },
  building    : ["Naija Farm (3D browser game)", "Offline-first PWAs",
                "Design systems", "Figma plugins"],
  skills      : {
    design  : ["Figma", "UX Research", "Prototyping", "Design Systems"],
    handsOn : ["HTML", "CSS"],
    directs : ["Frontend builds", "Offline-first architecture", "Deploys"],
    decides : ["What ships", "What gets cut", "How it should behave"],
    tools   : ["Git", "Vercel", "Claude Code", "Notion", "FigJam"]
  },
  funFact     : "Left-handed in a right-handed world — " +
                "it's why I design for everyone 🌍",
  portfolio   : "https://feyidesigns.com"
};

I became curious about design long before I knew what product design was. Growing up left-handed made me constantly notice how everyday experiences — from classroom chairs to simple tools — were often designed without certain users in mind. That curiosity eventually evolved into a passion for creating products that feel intuitive, accessible, and genuinely thoughtful.

Today, I design complex digital products with a focus on clarity, structure, and usability. I enjoy working through ambiguity, simplifying complex systems, and shaping experiences that feel intuitive without sacrificing depth.

I also build and ship my own products. Naija Farm, Flyleaf, SDA Hymnal and VibeCafe are mine. I designed them, built them, and shipped them. They are live and people use them. I am always looking for a new challenge.

I write the HTML and CSS by hand. The framework code I build with AI agents. I direct that work. I do not type it.

The judgement is mine. What the product is for. What it must never do. Which features earn their complexity. Whether an offline app should trust the network. When a font licence makes a typeface unusable. An agent builds what I ask for. Deciding what to ask for is the work.

Two things get confused, so I separate them. I use AI in my workflow. I also design AI products. That second one is its own discipline. It means deciding how much control a person keeps, what the machine may do unattended, and how someone checks output they did not write. SOPHIA is the public example.

I designed and shipped each of these. All are live.

A free Nigerian farming game that runs in the browser on a phone or a computer. No download, no account needed to start. Plant ugu, maize, yam, cassava and rice. Raise catfish, poultry, goats and cattle. Build factories for garri, feed and ogi. Then ride a danfo, keke or okada to the market and haggle with traders over what you grew. Fifty levels, farm helpers, machines and new land as you grow. You can visit other farmers, chat in the forum, swap goods and send gifts. Everyone in the world is a 3D figure built in code, each with their own face, build, outfit and hair, and you style your own farmer. It's also listed on Oya Jam. iOS and Android store builds are on the way.

▶ Play Naija Farm

Flyleaf — a private journal for your reading life. Local-first: no account, no server, nothing leaving your device. Book covers resolve from open catalogues with an original generated jacket when no real one exists. Installs as a PWA on Android and iOS, works fully offline.

Flyleaf Press — write long book reviews and share them whole, as printed-looking cards that split to a second page at a paragraph boundary. Ten card styles, monthly collages, fully offline.

Flyleaf eReader — opens EPUB, MOBI, AZW3, FB2, PDF and more, paginated by default. Library, positions, highlights and notes stay on the device.

SDA Hymnal — both hymnals in one app. 920 entries (695 hymns + 225 worship aids every other app leaves out), 691 recordings, and 278 Yorùbá hymns cross-referenced to their English counterparts so switching language keeps the song, and the number changes with it. Built for a phone in the pew, a laptop, and a projector at the front of the hall. Fully offline.

IQvote — internal voting platform in real use by the BrainDAO product team. Private repo; ask me for a walkthrough.

html-to-figma — Figma plugin that imports any webpage as editable Figma frames. Tooling for other designers.

VibeCafe — a lofi space where you compose your own atmosphere. Nine scenes, freely mixable ambient layers, playlist support across four services.

feyidesigns.com — this portfolio. 5,000+ hand-written lines of CSS, a serverless Goodreads feed that is edge-cached and falls back to baked-in values so the card is never empty or wrong, and generative lofi synthesised in the Web Audio API so the site ships zero audio assets.

_{📚 Reading updates automatically from Pagebound every day}

_{🎧 Updates live on every page load from Spotify · Apple Music profile}

Design & craft

Fiction I love

🎨 Design Figma, UI patterns, design systems	🎮 Gaming Where Wind Meets, cozy games	🎬 Watching Movies & shows	📖 Reading Fiction, UX books, essays
🎵 Music	✍️ Writing Case studies, journaling	🖊️ Drawing & Coloring Sketching, doodling, art	🧩 Solving Puzzles Logic games, crosswords

1. 🌾 Shipped Naija Farm, a Nigerian farming game, live at naijafarm.feyidesigns.com
2. 📚 Kept shipping updates to Flyleaf, Flyleaf Press, Flyleaf eReader and SDA Hymnal
3. 📝 Refreshed this profile

The engineering above is half of it. The design half lives at feyidesigns.com — nine case studies. Some of what I've designed:

_{Also: design systems across BrainDAO's products. Free community files at figma.com/@simplypheyie.}

   

 _____ _______   _____ _  _______ __  __ ___
|  ___| ____\ \ / /_ _| |/ / ____|  \/  |_ _|
| |_  |  _|  \ V / | || ' /|  _| | |\/| || |
|  _| | |___  | |  | || . \| |___| |  | || |
|_|   |_____| |_| |___|_|\_\_____|_|  |_|___|

[~]: End of profile. Thanks for stopping by — now let's make something together.