Pricing and supply decisions for two-sided marketplaces. ISB AMPBA.
- Start with a business decision, then build the analysis that helps make it.
- Show the customer and partner consequences together.
- Keep assumptions and modelled results separate from real operating experience.
| Project | The decision |
|---|---|
| Two-sided pricing engine | Choose prices that partners can serve. Test larger price rises before rolling them out. |
| Promotion & cannibalisation | Judge discounts on the whole category. Test whether extra sales outweigh lost margin and sales taken from other products. |
| Partner retention | Prioritise partners whose outcome the offer can change, check service quality, and match the offer to why they might leave. |
| Supply & serviceability | Limit bookings to what can be served. Reprice where capacity is tight before paying to add partners. |
| Pricing console · product specification | Start with read-only recommendations and safety checks. Roll out small changes with monitoring and clear stop rules. |
| Supply chain network design | Plan the new centre at Kunming. Use the fast method to screen options; verify the investment with the exact model. |
| Speech emotion recognition | Use the model to order the review queue, not to label calls. Re-set the flag threshold for each new speaker pool. |
Lived context — not a project output: recovered peak-period serviceability from 75% to 90%+ by building supply depth in a home-services marketplace.