Benchmarking major developers (Emaar, DAMAC, Aldar, Sobha, etc.) in Dubai & Abu Dhabi → uncovering gaps in mid-tier segment for first-time buyers
Competitive analysis of 80+ projects from leading developers → scoring on first-time buyer appeal, sustainability, pricing, location, and handover reliability.
- Mid-tier sustainable communities (AED 900–1800/sqft apartments/townhouses) severely underserved
- Average first-time appeal score: 3.98/10 (vs. target 7.5/10 — gap of 3.52 points)
- Strong sustainability (≥6.7/10): only 31.2% of projects
- Coverage in emerging mid-tier areas (JVC, Arjan, Al Reem, etc.): only 40%
Become the mid-tier sustainable & family-first specialist:
- Target emerging areas with green-certified, livable projects
- Competitive pricing + reliable handover + alignment with government first-time buyer incentives
- Outcome: 10–20% competitive edge in underserved segment → faster absorption, higher conversions for mid-income first-time families
Python (pandas, seaborn/Plotly), scoring models, gap analysis, benchmarking dashboards.
Developed by Aklilu Abera | Data Analyst | Construction Engineer