I apply machine learning (ML) techniques to Snowplow web event data to understand how variation in marketing site experiences might correlate to customer conversion.
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Updated
Apr 11, 2017 - Jupyter Notebook
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customer-conversion
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Data science project analysing digital marketing data to identify customer conversion drivers and build predictive classification models.
data-science machine-learning ggplot2 r random-forest customer-conversion xgboost classification data-analysis logistic-regression digital-marketing predictive-modeling elastic-net statistical-modeling marketing-analytics conversion-prediction
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Updated
Sep 16, 2026 - R
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