linear-maximization-model

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apoorvadudani / Promotion-Budget-Allocation-using-Linear-Maximization-Model

I use MS Excel to develop a linear maximization model for allocating a fine dining restaurant's promotion budget across Facebook, Groupon, and Yelp to maximize audience exposure while adhering to budgetary and service capacity constraints.

budget-allocation solver-algorithm linear-maximization-model

Updated Mar 6, 2024

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