customer-propensity

Commercial analytics AI project using real campaign data to predict customer response, rank customer propensity, evaluate lift, and generate next-best-action recommendations for sales and marketing decision support.

Production-ready Machine Learning system & interactive dashboard predicting hybrid vehicle purchases using Scikit-Learn, Streamlit & Plotly. Features real-time inference, econometric odds ratios, and zero-dependency GitHub Pages deployment.

End-to-end bank marketing analytics and customer propensity modelling using Python, scikit-learn, Random Forest and Power BI to improve campaign targeting and customer prioritization.